JAMES MORSE
Creative Director & Experience Designer
Working at the intersection of spatial design, story, and sensory experience, I design environments that shape how people connect and feel. My practice merges architectural sensibility with experimental installation and storytelling to craft immersive, emotionally resonant spaces worldwide.
EXPERIENCE DESIGN
Spatial experience blending softness, balance, and conscious materiality.
An evolving landscape installation fusing light, terrain, and social ritual.
Set dressing for Punchdrunk’s vast, multi-sensory theatrical world.
An atmospheric design experience capturing the richness of Guinness’s brand world.
Floral theatrics and seasonal set dressing for a maximalist, luxury nightlife icon.
SPATIAL DISPLAYS
Handmade retail installations for Dior’s immersive Christmas world at Harrods.
Minimalist spatial styling blending softness, form and structure in retail.
Luxury meets organic form through sculpted paperwork and window display.
Elegant precision in display: sculptural detailing for Hermès’ London & Dublin campaign rollouts.
Combining tactile form and function in sculptural window dressing and brand touchpoints.
3D visual work balancing British brand heritage and sculptural expression.
SET AND SCREEN
Tactile world-building for Jameson’s commercial with Shona Heath & Yorgos Lanthimos.
A cinematic blend of fragrance, emotion and object—Jo Malone in motion.
Opulent, layered set work for a Vogue editorial merging two fashion giants.