About Me

I’m a multidisciplinary Creative Director and Experience Designer working at the intersection of space, story, and sensory experience. My practice explores how people relate to each other through the environments we inhabit—how both natural and built spaces shape emotion, connection, and memory. I work across installation art, immersive environments, spatial design, and large-scale physical storytelling.

My background blends design, sculpture, and a strong sensitivity to materials. I began with architectural studies, which instilled a foundational respect for form, structure, and how space directs behaviour. Over time, I gravitated toward more fluid, interpretive mediums—installation, set design, and environmental storytelling—where meaning emerges through atmosphere as much as utility. That shift was more about expanding what a “space” could be: emotional, ephemeral, narrative.

I’ve worked internationally across cultural events, festivals, film, fashion, and brand activations—leading concept development and execution for projects ranging from sculptural environments and temporary stages to immersive commercial spaces and experiential installations. While the contexts vary, my approach remains grounded in tactile experimentation, spatial awareness, and a desire to create spaces that evoke presence—moments where people pause, feel, and connect.

Collaboration is central to my process. I've developed projects with artists, makers, production teams, and creative collectives around the world—particularly drawn to communities that value interdisciplinary exchange. I run my studio practice to bring together design thinking, material craft, and cultural storytelling. Whether working in a forest, a film set, or a flagship store, I’m ultimately interested in how physical environments can move people—quietly or spectacularly—and how design can shape not just what we see, but how we feel.